These branding guidelines will help you determine the best way
to use our logo. Click the to download any individual version.
Our Logo
Our logo comes in three variations
Logotype
Use whenver possible
Paw Glyph
Paw Glyph white
Use on a dark background
Thank you for not editing, distorting, recoloring, or reconfiguring the logo.
Logo colors
Pawfessionals orange #FA8619 and
Warm dark grey #6c6d6f
are our primary colors and our preferred usage
White
when used on a dark background
Thank you for not for embellishing the logo with shadows, patterns, or backgrounds.
Please don't use our images, drawings, illustrations, or other assets without permission.
Spacing considerations
30%
30%
30%
30%
Keep at least a “pawmark's” worth of space between the Logotype
and any other elements.
When using the Paw glyph, it's best
to leave roughly 30% whitespace between
it and adjacent elements.
Use of our brand and materials
In general
Please don't use our name, logos, or screenshots ("brand materials") in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. And please don't edit or change the Pawfessionals logo — we like it how it is!
Advertising, promotional, and sales materials
Please check with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. Also, please remember to include this statement (or something like it) in your printed materials: "(Title) is not affiliated with or otherwise sponsored by the Pawfessionals Dog Walkers & Pet Sitters."
Products, websites, names and logos
Please don't use our name as a part of your company or service name, website name, trade name, or product name. Don't use your logo
or incorporate our logo into yours. Don't use a domain name containing "pawfessionals" or any confusingly similar words.
Linking to Pawfessionals
If you use the Pawfessionals and want to use our logo to link to our site, you can use our logo if it meets the rest of these guidelines.
For example, "we use the Pawfessionals! [linked logo or link near logo]."
More questions?
Feel free to email brand@thepawfessionals.com. It helps if you send a mockup of your intended use so we can be specific in our response.
We'll do our best to get back to you ASAP but please give us two weeks to get back to you. (Please note that no response doesn't mean
approval and that we're currently only able to respond to inquiries made in English).
